Brainss.co.uk – Website Marketing Strategies The next step after creating a fantastic website is to spread the word about it and drive traffic to it. This can be done in a variety of ways, and most of them are free. In addition, there is no need to limit yourself to a single choice, either. Your business will benefit in the long run if you put these website marketing strategies into action now.
You can generate a lot of traffic to your website with these 21 simple (and mostly free) marketing strategies:
1. Submit Your URL to Google
Best for: Every new website
You should submit your website’s url to Google as soon as it is live. This initial step will help Google recognize your site online more quickly than if you were to wait for Google to find your site on its own, which could take months. As soon as Google receives your website submission, it adds it to its database, making it eligible to appear in relevant searches.
For free and with minimal effort, you can give your site a better chance of being discovered by search engines.
2. Create a Google My Business Account
Best for: Businesses with a physical address
Regardless of whether a user is looking for a paving company or a restaurant, Google prioritizes local search results when performing a search. You must have a Google My Business (GMB) account in order to appear in these search results. As a free local marketing tool, you can post information about your company there, including its location, hours of operation, pictures, and customer reviews.
Want a free GMB account? Here’s how to get one. Make use of Google My Business according to the provided instructions.
3. Create a Bing Places Account
Best for: Local businesses, with a physical address
A Bing Places account is similar to a Google My Business account in that it helps local businesses be found on Bing. With 126 million U.S. users, it has a slightly different demographic, which can be more in line with target audiences for many businesses. Once again, like Google My Business, Bing Places is ad-free.
4. List Your Business on All Relevant Directories
Best for: Service-based businesses (e.g., restaurants, construction, and tourism)
Online directories can be compared to modern-day phone books. For finding local service providers, they’re used, and these days, they’re also used to demonstrate a company’s quality of service, given that most include user reviews in their listings.
If you’re in the service industry, you’re likely to find a directory that will fit your needs. When people use these directories, your business will appear in search results, which can lead to more traffic for your website.
Here are a few of the most popular online business directories:
Everything from restaurants and hotels to auto body shops and pet groomers can be found in Yelp’s directory.
All businesses in the travel and tourism industry can benefit from TripAdvisor.
OpenTable: Particularly for food establishments like bars and restaurants
There is a business on Houzz for everyone! (service or retail) Plumbers, interior designers, real estate photographers, even wine storage manufacturers are all home-related businesses.
In the past, Angie’s List was called Angi Business. Based on home service providers such as electricians and pest control, among others
WeddingWire, TheKnot, and AntiqueTrader.com are just a few of the many industry-specific directories available to businesses that provide wedding-related services.
If you want your business to be found online, it’s important to find directories that are relevant to your industry.
5. Display Your Website on Printed Materials
Businesses that rely on printed marketing materials are ideal candidates (e.g., business cards or menus)
Your website Marketing Strategies address should appear on all of your marketing materials, including business cards, signage, postcards, and anything else that features your company’s name and logo. This will aid in spreading the word about your website and driving traffic to it. You can also think outside the box when it comes to this. Customers could vote on the next month’s beer of the month, which the bar would then release at a promotional discount.
Don’t know where to begin? Learn how to use marketing materials effectively to promote your website and grow your business, or browse Vistaprint for inspiration.
6. Promote Your Site In-person for Marketing Strategies
For businesses with physical locations, this is the best option.
There are countless opportunities to promote your website in person for businesses with physical locations, such as a cleaning service.
Promotional flyers or cards can be distributed at the point of sale by handing them out or putting your website URL on the receipts or next to the cash register, respectively.
Offer customers special discounts or sales notifications when they visit your website Marketing Strategies if you decide to go this route.
It is possible to include a custom message and a link to your website on Square Payments receipts.
7. Network With Local Associations & Businesses
Suitable for almost any industry
Regardless of what industry you’re in, you’re likely to find a relevant association. There are a wide variety of organizations you can join, not just those in the fields of medicine, law, and education. This allows you to network and build your credibility, but many associations have member directories, which means they’ll often link to your business website from theirs. As a result of this procedure, you will gain more exposure and establish more backlinks.
Consider contacting your local chamber of commerce for assistance. Use the U.S. Chamber of Commerce directory to locate one near you.
8. Participate in Online Forums & Discussions
National corporations (e.g., online retailers)
Almost any topic imaginable can be found in one of the countless online forums and discussion boards.
A relevant forum where people are talking about topics you are likely an expert in is available to everyone who is a dog food manufacturer or a company event planning business. By participating in these discussions, you’re increasing the visibility of your company’s brand.
Including a link to your site in your bio or responses, as appropriate, is another way to drive traffic to your page.
A few of the most popular online communities are listed below.
To put it another way, Facebook Groups
It’s always a good idea to consult with a In addition to general forums like Quora and Reddit, there are forums dedicated to specific industries and niches.
If you’re looking for these, just type in “forums on holistic nutrition” in your web browser’s search box.
9. Start Your Own Blog for Marketing Strategies
Search engine optimization (SEO) strategy to improve (and maintain) your site’s rankings
We’ve all heard of the 21st-century blogging success stories, such as the food and travel bloggers. How is it that 80 percent of companies use this marketing Strategies ?
It all began with regularly publishing high-quality blog posts that were backed by authority (in other words, articles). Long-term web presence building through the creation of content that people want to read is what SEO (search engine optimization) is all about.
When it comes to travel gear (e.g., backpacks or luggage bags), a company might start a blog to write about the best US road trips for couples, tips on traveling with children or a guide to luggage size and weight limits by the airline, for instance.
People searching for “what is the baggage limit on Hawaiian Airlines” may come across the company’s blog post after it has been written.
When users click on it, they are directed to the website, resulting in an increase in traffic.
10. Write Articles for a Medium Publication
To reach a pre-existing audience, this method is ideal.
Do you want to start a blog, but you need a way to get more exposure online faster? Try contributing to a Medium publication, a well-known blogging platform with over 62 million monthly visitors. Try your hand at it. As a writer, you can apply to write for the blogs or media channels of existing publications.